Mink Mgmt. Visual identity for Mink Mgmt., an international agency representing photographers and creatives.
Marie Linins of Mink Mgmt. wanted to build a site for the presentation of her new agency and their artists. The wish was to create a sense of hierarchy in which the artists and their imagery are at the front with the agency as a secure staff in the background. With this in mind, we created a website and a graphic identity influenced by expressions related to classical professionalism, finance and law, to which we added a few smooth animated transitions, and seasoned it off with a humble tone of voice.