 |
Work Samples | Info |
 |
|
"A magician of visuals — Daniel Carlsten." "Dream projects? Something I've learned is that it has very little to do with a specific brand, but rather with finding interesting and enthusiastic people to work with. " says Daniel Carlsten, a Stockholm-based art director. "(An example of such is) Oscar Properties, that I have made the visual identity for, work within real estate. Before meeting them I would never have put a real estate company on my list of dream projects. But after having worked with them for a few years now, I must say they are the one of my absolute favorites. They regard design as a crucial part of their business and as something of high value, and they make it clear that they really appreciate all the effort I put in." The stationery that he designed using letterpress suggests a beautiful sense of texture — stylish but warm at the same time, perfectly works with a property agent who specialises in Swedish Modernism-New York loft-style properties. For 5 years until recently setting up his own studio, he was an art director for Acne Art Department, who's family includes the fashion brand Acne. Whilst working there, he was involved in designing packaging and visuals for Acne, as well as for external clients like department store and TV stations. "When I worked with the Acne fashion brand, I was more or less allowed to do whatever I wanted. I was given an enormous trust, and in return they were given some of my best ideas." However, "One of the major reasons for me leaving Acne to set up my own studio is... I want people to view my work in relation to what I do, and not in relation to their idea of what Acnes as a brand is all about. I want to see what happens when I loose that filter between the client and myself. " says Daniel. But anyone who sees portfolio would be able to notice his beautiful, magician-like talent. For online gambling business Gnuf, he made a sophisticated visual, which has never been associated with other existing services of such, and for Sandra Bucklund's catalogue, where she wanted something easily sent by post, the cover functions as an envelope, beautifully designed in a chic style. "I actually for the first time feel independent, and I would like to work more and more on an international level. " he says humbly, but the world will certainly keep him busy! Written and translated by Norico Editor-in-Chief: Toru Hachiga Published by BNN Quotation is a Japanes magazine introducing the forefront of creative activities from around the world. —BNN Published quarterly and sold through Collette (Paris), Magma (London), Aoyama Book Center (Tokyo) and other major bookshops in Japan. You can also find it on Amazon. → Check out Quotation at www.quotation.jp Share: 
|
|