MISSHUMASSHU
A contemporary izakaya. A playful mix of Tokyo, New York, and Stockholm. Noodles, ramen, sliders, sake, and shots. Remixed, blended, redefined.
This was the starting point for restaurant Misshumasshu. Designed with a clash of cultures in mind, the identity embraces the mashup feel of the menu through the similarities and differences between dive bars and izakayas, injecting a new vibe into a neighborhood usually associated with more traditional Swedish dining experiences.
Brand identity
Naming
Artistic direction
Signage
Menu design
Coasters
Merchandise
Social media templates
Online presentation
Interior Design Specific Generic
Photography Malin Fränberg, Patrik Lindell
Illustrations Emi Ueoka, Yu Nagaba and Daniel Carlsten
Copy Adam Springfeldt
Web Development Simon Wallström
MISSHUMASSHU
In 2024, Misshumasshu closed for renovation, and reopened the following year with a larger, elevated, more mature interior design and a menu referencing a wider Asian palette than earlier. Hence, the identity was revamped to reflect this transformation. Focusing less on literal geographic cultural connotations (Tokyo, New York, etc.) than before, the new identity interprets a more general idea of a blend, most visible through a series of hand made marbled artworks used throughout menus and online presentation. The vertical logotype remained for consistency, and a new typeface was introduced to enhance the new, more upscale feel.
Scope
Brand identity
Naming
Artistic direction
Signage
Menu design
Coasters
Merchandise
Social media templates
Online presentation
Team
Adam Dahlberg and Albin Wessman
Interior design Maja Bernvill
Photography Malin Fränberg, Patrik Lindell
Copy Adam Springfeldt
Web development Simon Wallström