Practice

I am an independent creative specialized in brand identity, image-making and design. With graphic design at its core, my work spans the entire process, from strategy and creative direction to final execution. I am is also a commissioned illustrator, creating bespoke artwork for creative agencies, brands and publications.

Value

As a brand designer, I translate subtle cultural and emotional cues into visual expressions that connect brands and audiences around shared values. Through illustration, I turn complex and abstract ideas into accessible and memorable images that support brand narratives.

Clients

I collaborate with clients of all sizes, from independent makers to international power brands, working across hospitality, food and wine, fashion and beauty, retail and e-commerce, architecture and interior design, publishing, art and film.

Clients include Adam Albin, Ahlem, Asket, Dwell Magazine, Garagefilm, Google, Herman Miller, Hermès, Jeanerica, Kvadrat, Le Bon Marché, Nitty Gritty, Nowness, Nordisk Film, Rimowa, Sabelli-Frisch, Spritmuseum, Steidl, Svenskt Tenn, Toteme, Van Cleef & Arpels and Ya-sin Chahimi.

New business

My process is the same regardless of scale, product or service. The outcome unfolds naturally from research, workshops and conversations. What matters to me is the people behind the brand, what drives them and the value they create for others.

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