SABELLI FRISCH

Founded by Swedish cinematographer and wine aficionado Adam Sabelli Frisch, this Californian winery produces artisanal, naturally fermented, low-intervention wines. The brand identity separates itself from many competitors in the natural wine market by translating its simplistic winemaking philosophy into a clean, minimal design that hints at the founder’s Scandinavian background, making the product instantly recognizable to those in the know.

Brand identity
Packaging design
Product communication