MISSHUMASSHU (2019–2024)

A contemporary izakaya. A playful mix of Tokyo, New York, and Stockholm. Noodles, ramen, sliders, sake, and shots. Remixed, blended, redefined.
This was the starting point for restaurant Misshumasshu. Designed with a clash of cultures in mind, the identity embraces the mashup feel of the menu through the similarities and differences between dive bars and izakayas, injecting a new vibe into a neighborhood usually associated with more traditional Swedish dining experiences.

Brand identity
Naming
Artistic direction
Signage
Menu design
Coasters
Social media templates
Merchandise