MISSHUMASSHU (2025–present)

Established in 2018, restaurant Misshumasshu closed for renovation in 2024, and reopened the following year with a larger, elevated, more mature interior design and a menu referencing a wider Asian palette than earlier. Hence, the identity was revamped to reflect this transformation. Focusing less on literal geographic cultural connotations (Tokyo, New York, etc.) than before, the new identity interprets a more general idea of a blend, most visible through a series of hand made marbled artworks used throughout menus and online presentation. The vertical logotype remained for consistency, and a new typeface was introduced to enhance the new, more upscale feel.

Brand identity
Signage
Menu design
Online presentation