Reducing and reinventing the visual identity of film production company B-Reel Films, from a scattered toolbox accumulated over time to a focused identity consistent with who they are and where they’re going. Keeping the main typeface from before for consistency and recognition, but utilizing it to frame a new narrative. The reinvented identity plays on the contrast of filmmaking, which B-Reel Films has operated in with great success since 1999. On one hand: playfulness and entertainment, poetry in motion, a story’s winding road from start to finish. On the other hand: professional authority, reliability and commercial performance.